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Send bulk email
to your customers.

You build the list from a customer label and the campaign goes out from your own sending account. Who opened it and what they clicked sits under the campaign.

No credit card neededFree foreverInstant setup

Bulk Email module features

From building the list to sending, from sending to measuring — all inside Workinno.

01

Your own sending account

The emails go out in your name, from your account. You connect your own Resend account; your sending limit, your reputation and your invoice belong to you. Nobody else's quota decides how much you can send.

Marketing account
connected
SettingState
Sender nameAcar Architects
Delivery trackingon
02

More than one sending account

You do not have to send the newsletter and the announcement from the same address. You connect several sending accounts and make one the default; while preparing a campaign you pick which it goes out from. Your brands or teams speak from their own addresses.

Sending accountState
Which account this campaign leaves from
you pick the account while setting up the campaign
03

Domain verification

You verify your sending domain, so your emails arrive without falling into spam. The DNS records you need to add are listed on screen. A campaign leaving on a verified domain reaches its recipient.

yourcompany.com
verified
DNS recordType
sending verificationTXT
bounce addressMX
04

A list from a label

You do not build the list by hand: you pick a customer label and everyone carrying it joins the list. The list resolves at send time, so a person added in between gets the campaign too. Your newest customer receives the first campaign as well.

Newsletter subscribers
dynamic · from a label
1,240
September invitees
static · added by hand
86
A dynamic list is recalculated at send time.
05

Adding addresses from a file

If you already have a list of addresses, you pick the file and load it into the list. You do not have to type the addresses one by one. The list you bring back from a trade fair is usable the same day.

trade-fair-attendees.csv
read
312 addresses
Added to the list
duplicates skipped
06

The content editor

As you write the email you format the text and add headings and lists. You upload an image or paste its address; linking comes from the same bar. You prepare the campaign without learning a design tool.

BoldHeadingListLinkImage
Hello Claire, we delivered three projects this month.
cover.jpg
uploaded
07

Personalisation

You put the person's name inside the text and everyone reads their own. You do not have to type the variable — you click it in from a list. Every recipient reads an email written to them by name.

Variables
First nameSurnameCompany
Hello {{firstName}},
↓
Hello Claire,
08

Ready templates

You do not start with a blank page. You open a welcome, newsletter, announcement or event invitation template, write your own text, and save a layout you liked as your own template. Your first campaign goes out the same day.

Welcome
for people who just signed up
Newsletter
a regular stream of news
Event invitation
date and a link to join
09

A test send

Before sending a campaign to thousands, you send it to yourself. The test lands in a real inbox; the subject line, the images and the links look exactly as they will. Because you saw it in a real inbox, there are no surprises.

1 person
Preview
look inside without sending
CheckResult
Subject lineshowing
Imagesuploaded
Linksworking
10

Scheduling

You set the campaign for a later date and it goes out that day on its own. If you change your mind, you cancel the plan and return to the draft. You do not have to be at a computer at sending time.

12 September, 09:00
planned for
scheduled
CampaignState
September newsletterscheduled
August newslettersent
11

Stopping a send

If you notice a mistake while it is going out, you stop it. Nothing goes to those waiting in the queue. A mistake stops before it spreads to the whole list.

Sending
412 / 1,240
Stop
the rest will not be sent
12

Opens and clicks

Under the campaign sit how many it reached, how many opened it and how many clicked. The same person opening twice does not inflate the number; the figure shows how many separate people. Because the figure counts people once, the results never look better than they are.

MeasurePeople
Delivered1,198
Opened512
Clicked96
Not reached42
13

The most clicked links

You see which link drew interest. From here you decide what to put forward in the next campaign. The content of the next campaign is not picked by guesswork.

LinkClicks
Projects page54
Quote form28
Contact14
14

Status per recipient

You can see one by one who received it, who opened it and who could not be reached. You filter the list by status. You make the sales call to the right person.

AllOpenedNot reached
RecipientState
15

Unsubscribing

Every email carries an unsubscribe link at the foot. Whoever leaves drops off the lists on their own and gets no more campaigns; if they ask, you can add them back. Keeping the list clean happens by itself.

unsubscribed
3 Sep
Resubscribe
only if the person asks
Email footer: I do not want this newsletter
OutcomeState
From every listdropped
Next campaignwill not go
16

Cleaning the list

You remove unreachable and unsubscribed addresses from the list in one go. That way your sending reputation does not fall. Dead addresses do not drag your sender reputation down.

Newsletter subscribers
cleaned
-42
RemovedCount
Unreachable address39
Unsubscribed3
17

A person's campaign history

When you open a customer you see which campaigns went to them. On the phone, what they read is not left to guesswork. You go into the conversation knowing what that person read.

Claire Bennett
CampaignState
September newsletterclicked
August newsletteropened
18

Separate permissions

Seeing a campaign, editing it and sending it are separate permissions. Your colleague can prepare the campaign but leaves the sending to you. You give the sending permission only to someone you trust.

PermissionPreparer
See campaignsyes
Edit a campaignyes
Sendno
Manage settingsno

What the Bulk Email module changes

You send the newsletter from a separate email tool
You prepare the campaign right beside your customers, in one place
You list who it goes to by hand every single time
The list comes from a label and resolves fresh at send time
The customer list is updated in two places separately
The people are already in your customer records — no second list
Nobody knows how many people opened it
Opens and clicks sit under the campaign
You track unsubscribes by hand
Whoever unsubscribes drops off the list on their own
What was sent to a person before is lost
The campaigns sent to a person show on their card
Your sending address sits under another company's name
Sending goes out from your own account, under your own domain
FAQ

Frequently asked questions

Whose account does the sending go through?

Your own sending account. You connect your Resend account; the emails go out from your domain and your sending limit and invoice stay with you. Workinno runs the campaign, the list and the measurement.

Why do I have to connect my own account?

Sender reputation is tied to the domain. When you send from your own account your emails are not affected by other companies' sending history, and your domain builds its own reputation.

Do I rebuild the list every time?

No. You tie the list to a customer label; everyone carrying that label is on it. Because the list resolves at send time, people added in the meantime get the campaign too.

The people are already in my customer records — will I keep a second list?

You will not. Recipients come from your customer records, and which campaigns went to a person shows on that person's card.

Do I track unsubscribes myself?

No. Every email carries an unsubscribe link at the foot; whoever leaves drops off the lists on their own and gets no more campaigns. If they want to come back, you can resubscribe them.

If I send something wrong, can I stop it?

You can stop it while it is going out; nothing goes to those still in the queue. There is no recall for what already left, which is why sending yourself a test first is a good idea.

Can I set up an automatic email flow?

Not for now. You send a campaign by hand or set it for a date; chains like “send this one three days later” are not in this module.

Is this module in the free plan?

No, it belongs to the paid plans. And because sending goes out from your own Resend account, that account's own pricing applies as well.

LAST STEP

Let your first newsletter go out this week.

Connect your sending account, build the list from your label. Prepare the campaign right beside your customers.

Free forever
No credit card neededFree foreverInstant setup
Bulk Email · Features · Workinno